Business Communication

F.Y.B.COM. SEMESTER – I BUSINESS COMMUNICATION Q.5 Explain Downward Communication Advantages and Disadvantages. ANS: In Downward Communication, top management of an organization transmits decisions taken by it, along with its intended goals, vision, culture and ethics through various levels of authority. All decisions taken by the top management are passed down the ladder of authority for their implementation. The messages that flow though this channel are orders, memos, rules, practices, procedures, circulars, regulations. Written orders, bulletins, bulletin-boards, posters, house-journals are commonly used modes of this communication. As it proceeds from superiors to the subordinates, this communication is also called Top-Down Communication. Downward Communication is needed ·        to get the work done ·        to prepare the workforce for challenges ·        to tackle misinformation and suspicion arising out of it ·        to create a feeling of pride and confidence in the workforce in order to motivate it and to boost its morale. ·        to transmit work ethics and the organisation‘s culture   Advantages: This type of communication demands complete obedience and ensures disciplined, orderly implementation of orders. It leads to efficient functioning of the organisation and eliminates dissent. Tasks and positions of authority are well defined. This brings clarity in the minds of people who are responsible for taking action, thus avoiding confusion. It helps in uniting different levels of authority and brings in team spirit. [For example, an American or British Crisis Management team in action, or the NSG commandos in action in Mumbai during the terror attack, illustrate how downward communication ensures effective implementation of ideas. Many family–run business houses, too, work efficiently for this reason.] Requirements: It is important that the decisions are taken after due deliberation. The vision of the authority must be effectively percolated, so that it correctly and completely reaches the last person in the chain. The authority must set a good example so as to inspire confidence in the subordinates and win their cooperation. Disadvantages: Being one-way communication, it can have some glaring disadvantages. Lack of vision and arbitrary decision-making can prove detrimental and harmful to the organization. Balance in sharing information is important, so is judicious use of discretion. Unnecessary information leaks can jeopardize organizational goals. A reticent authority, unable to share necessary details with subordinates, could prove equally harmful. A hierarchical transmission of information delays implementation of decisions. Similarly, oral communication leads to information loss, distortion and lack of accountability. Absence of a feedback mechanism at the subordinate level leads to frustration. As a result, subordinates develop lack of trust in the authority, and feel exploited, leading to a tense relationship. If You Need Most Importance Short and Brief Questions Bank with Answers For All Subject  Question Bank Than Pay Rs 100 Only  8652719712 = Google Pay , Phone Pay , Paytm Contact 8652719712 / 8779537141 Amazon Prime Link : https://amzn.to/3iERlkQ Telegram Group Mumbai Univeersity :- https://t.me/mumbaiuniversityidol Suraj Patel Education :- https://t.me/surajpateleducation S.S.C EXAM:-    https://t.me/joinchat/wIOptdUxh8A3YWU1 F.Y.J.C EXAM :- https://t.me/FYJCexam S.Y.J.C EXAM :- https://t.me/SYJCexam F.Y EXAM :- https://t.me/fyexam S.Y EXAM :- https://t.me/syexam T.Y EXAM :- https://t.me/tyexam M.Com Part 1 EXAM :- https://t.me/McomPart1Exam M.Com Part 2 EXAM :- https://t.me/McomPart2Exam M.A EXAM :- https://t.me/mastudentsexam  YouTube Channel  https://www.youtube.com/channel/UCv8JIY58xfWHUIXVu9wxNHw    

  F.Y.B.COM. SEMESTER – IBUSINESS COMMUNICATION Q.4 Communication in the Context of Technology. ANS: In these early years of the third millennium, we find ourselves real inhabitants of the global village that Marshall McLuhan had envisaged over thirty years ago. Advances in technology have facilitated the process of market globalization. New technology has permeated every sphere of life, especially the corporate world. Business today has widened its horizon and overstepped its former boundaries, and so has communication. The old scene has been replaced by a new landscape: the modern world is buzzing with activity, and the face of Business0020 Communication has also changed as a result. In the 21st century, following in the footsteps of the revolution in Business and Commerce, the Communication Revolution has assumed greater significance. The electronic means of communication have evolved from the printing press, which was invented some 500 years ago. A few years ago, terms like RAM, MODEM, DISC would have carried other connotations. But today, even if people do not understand their exact meaning, they are, at least, able to associate them with technology of some sort. Technological developments have thus contributed towards revolution of digital electronics. This revolution has influenced information transmission since World War II. A new approach to communication is taking the place of the conventional approach, so that, what was unimaginable earlier is a reality today. No wonder that this revolution has entered the business scene, and, in turn, the business world has taken hold of it and exploited it for its expansion. Electronic means of communication have brought about a radical change not only in organizational working but also in communication. More sophisticated means of communication have mushroomed over the last few years. A study of Business Communication without a proper understanding and cognizance of this fact would be unimaginable. Information Technology including the Internet (intranet and extranet), e-mail, voice mail, fax, tele (audio and video) conferencing, desktop computing, wireless devices, instant message have electrified commerce and thereby revolutionised the way we communicate. Consequently, the old telecommunication devices like telegraph, telex are now outdated, just as are letters and other such forms. Availability of a variety of electronic media has increased the options open to us as communicators. Today, with electronic means, communication can be effected in the blink of an eye and at the stroke of a key. The electronic media have facilitated communication among people all over the world, enabling them to reach widely dispersed publics personally. The electronic media‘s ability to overcome time zone barriers, their speed, frequency, multi-tasking and efficiency are simply laudable. Advanced means like earth and environmental service allow people from opposite ends of the world to collaborate with each other, work together, seamlessly as it were, thus bringing the resultant benefits to numerous other people. This collaborative group effort ensures quick decision-making, which is of great importance for success in the global competitive market. This enables companies to promote the sales of their products / services in a quicker and more economical way, thus facilitating commercial operations and activities. The Modern Era is becoming an office less world as the concept of workplace and method of working are changing. Now when an employee says, I’m at work, s/he is referring to what S/he is doing and not to the place. The line between home and office is now blurred. This is because people need not confine themselves to traditional workspaces for working. They can work from home and, at the same time, they can maintain contacts with their colleagues. Thus, a constant attempt is being made to bring all aspects of the office under one umbrella. Henceforth, technology, and not the traditional glass-box office layout, will bring the employees together. Thus, flexi-time/place, mobility, adjustability, miniaturization, paperless, automated, horizontal, democratic organization are the order of the day. Direct one-to-one and one- to-many transfer of information, storing data, retrieving it at anytime and anywhere are all the miracles of this digitalized / electronic communication. That is why, on-line trading, banking, e-recruiting, cyber recruiting are gaining popularity. In short, telecommunicating has become the norm. All this has made today‘s professional more of an infocrat, rather than an autocrat/ technocrat / bureaucrat. In fact, the driving force behind the business world is, no doubt, technology. However, new technologies have given rise to communication challenges. In addition, the growing global access to electronic means has magnified these challenges. Though electronic means have come as a blessing, they are not devoid of problems and disadvantages. They are afflicted by problems such as viruses, worms, theft, information overload, lack of privacy, reduced productivity, and waste of time. They are responsible for some of the tension of in the workplace. With them, confidentiality is endangered. Yet the benefits of electronic means of communication usually outweigh the disadvantages. They are, therefore, preferred to the conventional ones. If we want to reap the full benefit from the potential of Communication and Technology, we have to train people to be proficient in the art of electronic communication. As the need is for an effective, rather than a nominal communicator, the selection of a suitable tool, and its effective, appropriate and judicious use, should be insisted upon. Furthermore, it is important to realize that technology showcases a person‘s communication and presentation skills as far as speaking and writing are concerned, and facilitates the listening process; it can never be a substitute for the person himself. The person needs to develop his/her basic communicative competence which goes beyond aspects of clarity and circumvention of barriers to include a consideration of the reader‘s or listener‘s viewpoint, and a sensitivity to cultural differences and their potential areas of misunderstanding. For example, in some countries, video conferencing is not accepted in business dealings. So, we may say that the best method of handling matters and problems related to communication would be one wherein effective skills are coupled with, and enhanced by, the use of modern technological devices. Of course, this approach is not without its difficulties … Read more

 FYB.Com Business Communication Most Important Question Bank Mumbai University F.Y.B.Com All Subject MCQ Link In One Link  https://www.surajpateleducation.com/2021/05/fy-all-subject-most-importance-mcq.html 1. ——-are periodic publications of an organization.A. House OrgansB. NewspaperC. Press ClippingsD. Press ReleaseANS: A 2. A Bulletin usually deals with—-A. a single itemB. more than one itemC. varied itemsD. sports news onlyANS: A 3. ————connects employees at various levels.A. External Public RelationsB. Production DepartmentC. Internal Public RelationsD. Research & Development DepartmentANS: C 4. ————-publishes company profile and achievements.A. E-mailB. An AdvertisementC. A NoticeD. A Web PageANS: D 5. The ————–is the vehicle through which an organization attempts to maintain communication with its public.A. Public Relations DepartmentB. Accounts DepartmentC. Human Resource DepartmentD. Research and Development DepartmentANS: A 6. An Organization’s ———-includes customers, shareholders, investors, other business persons, govt people, social workers etc.A. External PublicB. PeopleC. StaffD. ManagementANS: A 7. An Employee magazine is called————–A. House OrgansB. BulletinsC. NewsletterD. Press clippingANS: A 8. Company newspapers are called ——–A. House JournalB. House OrgansC. News BulletinsD. NewspapersANS: C 9. ‘Product Failure and Takeovers’ are the types of ————-.A. Business CrisisB. Employee’s problemsC. Natural CalamityD. EventsANS: A  10. ————-letter of inquiry is sent by buyer to seller in response to an advertisement appearing in newspaper.A. A SolicitedB. An UnsolicitedC. An InformalD. A LegalANS: A 11. ———————–letter of Inquiry is sent by a buyer on his own initiative .A. A SolicitedB. An UnsolicitedC. An InformalD. A less formalANS: B 12. A Business transaction begins with a letter of —————.A. OrderB. InquiryC. ComplaintD. Reply to inquiryANS: B 13. A Reply to Inquiry letter is sent by…………………A. buyer to sellerB. customerC. seller to buyerD. the Third PartyANS: C 14. Replies to Letters of Complaint are called —————–A. Consumer Grievance LettersB. Inquiry LettersC. Sales LettersD. Adjustment LettersANS: D 15. The ____________is a kind of advertising in Business Communication where informality is appreciated.A. Letter of InquiryB. Letter of ComplaintC. Sales LetterD. Consumer Grievance LetterANS: C 16. The Purpose of a Sales Letter is to ——A. enquire about the productB. complain against servicesC. promote sales of goods/servicesD. place order for goodsANS: C 17. According to the STAR-CHAIN-HOOK method of drafting a sales letter,——— Paragraph represents STAR.A. the IntroductoryB. the MiddleC. the ClosingD. the ConcludingANS: A 18. According to the STAR-CHAIN-HOOK method of drafting a sales letter,——— Paragraph represents CHAIN.A. the IntroductoryB. the MiddleC. the ClosingD. the ConcludingANS: B 19. According to the STAR-CHAIN-HOOK method of drafting a sales letter,——— Paragraph represents HOOK:A. the IntroductoryB. the MiddleC. the ClosingD. the openingANS: C 20. Read the given sentence and state in which paragraph of a Sales Letter could this sentence be included?:”The special Discount will be on orders placed before 1st October 2020. So hurry up, please!” —–A. The Introductory ParagraphB. The Middle ParagraphC. The Closing ParagraphD. The Opening ParagraphANS: C 21. ————-creates awareness of consumers’ legitimate rights.A. The Consumer Guidance CellB. LawyerC. Any CourtD. The Police DepartmentANS: A 22. A person who buys any “goods” or hires any “services” for a consideration/price is a———A. SellerB. ConsumerC. BusinesspersonD. LawyerANS: B 23. In order to carry out the purpose and objects of the Consumer Protection Act, District Forum, State Commission, and National Commission are established as ——.A. Private AgenciesB. Government AgenciesC. Consumer Dispute Redressal AgenciesD. AgenciesANS: C 24. Read the following situation and answer the question given below it by selecting the correct option:Mani Mehta purchased a T.V. set worth Rs 50,000 from Amina Electronics, Dadar (W). But the set was found to be defective. So Mani Mehta kept complaining to the seller about the set. But the seller gave only temporary repair service . Mr Mehta’s all written and oral complaints brought no response from the seller. Even his request to replace the defective set with a fresh one as it was within the warranty period , was paid no heed. So Mr Mehta has decided to complain to the Consumer Forum. Q What is the Nature of Complaint in this situation?—–A. Supply of substandard goods : defective T.V SetB. Temporary Repair serviceC. Complaint against sellerD. ComplaintANS: A 25. The Public Information Officer should respond to RTI Application within———days of the receipt of application.A. 40B. 25C. 10D. 30 ANS: D If You Need Most Importance MCQ Business Communication   Question Bank Than Pay Rs 100 Only  8652719712 = Google Pay , Phone Pay , Paytm Contact 8652719712 / 8779537141 Amazon Prime Link : https://amzn.to/3iERlkQ Telegram Group Mumbai Univeersity :- https://t.me/mumbaiuniversityidol Suraj Patel Education :- https://t.me/surajpateleducation S.S.C EXAM:-    https://t.me/joinchat/wIOptdUxh8A3YWU1 F.Y.J.C EXAM :- https://t.me/FYJCexam S.Y.J.C EXAM :- https://t.me/SYJCexam F.Y EXAM :- https://t.me/fyexam S.Y EXAM :- https://t.me/syexam T.Y EXAM :- https://t.me/tyexam M.Com Part 1 EXAM :- https://t.me/McomPart1Exam M.Com Part 2 EXAM :- https://t.me/McomPart2Exam M.A EXAM :- https://t.me/mastudentsexam  YouTube Channel  https://www.youtube.com/channel/UCv8JIY58xfWHUIXVu9wxNHw