m.com part 1 (Semester 2) question papers with answers pdf mumbai university
M.com Part 1 (Semester 2) E- COMMERCE Most Important Question Bank for Current Exam Q.20. Define e-Marketing and its Scope Or Explain the areas where E-Marketing can be brought into use. ANS: MEANING: E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands Marketing (also referred to as web marketing or internet marketing) uses electronic communication technologies including the Internet, mobile phones and digital media Definition: According to Kotler and Keller, E-Marketing portrays company efforts to inform and communicate with buyers, and promote and sell its products and services over the Internet. SCOPE OF E-MARKETING: 1. Advertising: Ecommerce advertising is the practice of disseminating paid messages to sell a product online. The advertiser will pay for placement, impressions, clicks, etc. on a publisher. E marketing forms a better way for advertising as major population has access to internet and also advertising will have a better reach and ultimately better conversion 2. Promotions: E-Marketing can be used for promotions of either an existing product or a new product. With the help of emerging technology marketers can make use of creativity and promote their products in a better manner which was not possible in traditional method 3. Market Analysis Market analysis forms a very important and one of the primary activities of any business activity. It helps the business to understand the market standing. It helps the organization to identify its competitors and form a combat force to fight the same. This basically forms a source of primary first-hand information for the business. E- Marketing can be used for gathering this crucial information. 4. Strategic Web activities To be in constant touch with the customers andprospects, it is very important for the business to be in news and do things differently. It is often said ‘Out of Sight is Out of Mind’. Hence, companies must keep engaging themselves in strategic activities over different platform to be visible. This can be done through E-Marketing. 5. Business expansion After survival and Growth, Expansion is an inevitable part of any business organization. For expansion, its is not just enough to escalate the R & D process but also to communicate it efficiently in the market. Unless a better communication is done, even the best of products cannot pick up sales. E-Marketing, can be seen as a platform for launch of new products as well business expansion. 6. Customer response Business and marketing are a continuous activity. Its continuity is largely based on the feedback that is received from the customer. In today’s era, its difficult to pay attention to individual responses and letters/ Grievances/ Satisfaction, but much easier when E-Marketing tools are used. It helps the organization to gauge the exact summary of customer feedback.