fybcom sem 2 business communication important questions 2025 answers
F.Y.B.COM. SEMESTER – II BUSINESS COMMUNICATION Q.10 Define PR and functions that PROs need to perform. AND: Definition: Public Relations is the deliberate planned and sustained effort of an organization to establish and maintain mutual understanding between an organization and its publics. Functions of PR: As communicators they can ascertain the very pulse of the public, and their perceptions can inform and influence policy decisions of an organization, be it for finance, marketing, community, government or environment purposes. They are therefore able to play a vital role as advisors to the management on diverse aspects. In this capacity they can help shape company policy. The public relations division can act as the image makers for the organization or the individual and, by adopting the right medium and appropriate content, can influence public opinion. A good assessment of people‘s culture specifics enables it to devise suitable strategies in determining an organization‘s goals. The ability to communicate qualifies it to act as intermediary with lobbyists or to itself lobby for organizations with people, governments or international bodies to secure deals. Though event management is being carved as aspecial niche, this is essentially what a PR professional routinely handles. Events would include diverse programmes like musical extravaganzas or book launches. But organizing conferences, meetings, symposia or exhibitions are again traditionally a PR professional‘s responsibility. Crisis management is synonymous with PR. But more important is the ability to keep the antennae up and alert and pre-empt problems. PROs (Public relations officers) therefore have to act as sirens that warn of impending trouble. When a crisis occurs, they are the first ones sought to defuse the situation, or restrict and control damage. They have to act as spokespersons for the organization. In rendering first-aid in a crisis situation, they often help by deflecting public attention from an unpleasant and unsavoury occurrence towards a positive and beneficial one. They have, therefore, been regarded as doing a white washing‘ exercise. Be that as it may, they are credited with achieving a =turnaround‘ in public perception and restoring the shine to a tarnished image. PROs are the natural and first choice as spokespersons for an organization and need to routinely interact with the media, the government or other agencies. By virtue of handling both external as well as internal audiences their role overlaps with that of the HRD. In challenging times of strikes, go-slow motions, lock-ups, mergers and/or acquisitions, they are ideally suited in addressing and occasionally redressing the concerns of the employees of an organization. Tools of PR : The principal and basic tools of PROs are the spoken word, the written word and the image. The nature and the need of the audience determine the form or the medium. If you want exam most important question bank pdf then you have to pay per subject 100/- rupees only . Contact 8652719712 / 8779537141 Telegram Group Mumbai Univeersity :- https://t.me/mumbaiuniversityidolSuraj Patel Education :- https://t.me/surajpateleducationF.Y.J.C EXAM :- https://t.me/FYJCexamS.Y.J.C EXAM :- https://t.me/SYJCexamF.Y EXAM :- https://t.me/fyexamS.Y EXAM :- https://t.me/syexamT.Y EXAM :- https://t.me/tyexamM.Com Part 1 EXAM :- https://t.me/McomPart1ExamM.Com Part 2 EXAM :- https://t.me/McomPart2ExamM.A EXAM :- https://t.me/mastudentsexam YouTube Channel https://www.youtube.com/channel/UCv8JIY58xfWHUIXVu9wxNHw
