S.Y.B.com semester – iv (cbcs) advertising Q.2 What are the advantages and disadvantages of TV advertising? ANS: Television Advertising Television provides the ability to communicate sight, sound, motion and emotion. The viewer can instantly see the product, view it in a variety of situations, determine how it can be of benefit to their application and … Read more
S.Y.B.COM SUBJECT – ADVERTISING 25. ——— method is a fixed guideline method of setting ad budget. a) Task b) All you can afford c) Arbitrary d) Competitor’s parity ANS: D 26. ——– refers to the process of selecting media mix for advertising the product. a) Media scheduling b) Media selling … Read more
S.Y.B.COM ADVERTISING MOST IMP EXAM MCQ 1. ——— ads have audio visual impact. a) Newspaper b) Radio c) Television d) Magazine ANS: C 2. ——– ads have audio impact. a) Newspaper b) Radio c) Television d) Outdoor ANS: B 3. ——- advertising has short life. a) Radio b) Outdoor c) Magazine … Read more