T.Y.B.COM

EXPORT
MARKETING

1. Product is the primary function of the
exporter.

(a) Planning

(b) Development

(c) Marketing

(d) Packaging

ANS: A

2. provides information of the product and
matters related to the product being exported.

(a) Labelling

(b) Marking

(c) Packing

(d) Positioning

ANS: A

3. refers to symbols printed on export
packages.

(a) Marking

(b) Packaging

(c) Branding

(d) Designing

ANS: A

4. Formula : FOB Price =

(a) FOB Cost ANS:  Profit – DBK

(b) All the expenses until goods loaded on ship ANS:  Freight ANS:  Profit –Incentive

(c) All the costs until goods loaded on board the ship ANS:
 Freight ANS: Insurance – Incentive

(d) FOB Expenses ANS:  Customs @ port of destination – DBK

ANS: A

5. Formula : C&F Price =

(a) All expenses until goods loaded on board the ship ANS:  Freight ANS: Profits – DBK

(b) C&F Price ANS:  Marine Insurance

(c) CIF Price – Profits

(d) C&F Costs ANS:  Customs@ port of destination ANS:  Profits

ANS: A

6. Formula : CIF Price =

(a) FOB Price ANS:  Incentives

(b) CIF Costs ANS:  Profits – DBK

(c) C&F Price – Marine Insurance

(d) FOB Costs ANS:  Customs @ port of destination ANS:  Profits

ANS: B

7. Export quotation is .

(a) an offer made by importer to exporter in reply to
exporter’s query

(b) commercial invoice

(c) an offer made by exporter to importer in reply to
importer’s query

(d) Importer’s Bill

ANS: C

8. Under FOB quotation, which among the
following is not a responsibility of the exporter ?

(a) Expenses upto goods loaded on board the ship

(b) Production Management

(c) Customs at port of Shipment

(d) Freight Expenses

ANS: D

9. Under C&F quotation, which among the
following is not a responsibility of the exporter ?

(a) Expenses upto goods loaded on board the ship

(b) Production Management

(c) Payment of Marine Insurance

(d) Payment of Freight expenses

ANS: C

10. Under CIF quotation, which among the
following is not a responsibility of the exporter?

(a) Expenses upto goods loaded on board the ship

(b) Marine Insurance

(c) Customs at port of Destination

(d) Freight Expenses

ANS: C

11. gives an identity to the exporter and its
brands sold in foreign markets.

(a) Branding

(b) Marking

(c) Labelling

(d) Packaging

ANS: A

12. helps to distinguish the company’s brand
among its competitors.

(a) Brand name

(b) Company name

(c) Product marking

(d) Product price

ANS: A

13. Product price is not directly affected by .

(a) Costs

(b) Product nature

(c) Competitor’s prices

(d) Quota restrictions

ANS: D

14. INCO terms refer to .

(a) International Commercial Terms

(b) In-trade Commercial Terms

(c) Interim Compensation

(d) International Company

ANS: A

15. The main objective of export pricing is .

(a) Maximizing the profits

(b) Applying for Government incentives

(c) Ease in documentation

(d) Facilitates distribution

ANS: A

16. Product mix is .

(a) a specific category of product line

(b) a range of companies’ offerings

(c) a part of product depth

(d) a restricted line of companies’ offerings

ANS: B

17. among the following is not an element of
branding.

(a) Brand name

(b) Logo

(c) Brand colour

(d) Country of origin mark

ANS: D

18. Packaging helps in .

(a) Protection against damages

(b) Preservation of quality

(c) Promotion of product

(d) All of the above

ANS: D

19. refers to creating a distinct image in the
minds of the audience towards a specific brand.

(a) Positioning

(b) Promotion

(c) Packaging

(d) Product Labelling

ANS: A

20. Product promotion in export business is
mainly done through .

(a) Advertising

(b) Publicity

(c) Salesmanship

(d) Participation in trade-fairs and exhibitions

ANS: D

21. EU requires labelling requirement in
language/s.

(a) one

(b) two

(c) three

(d) four

ANS: D

22. EU needs packaging requirements.

(a) Eco-friendly

(b) Thermoformed

(c) Laminated

(d) Corrugated

ANS: A

23. is a longer channel of distribution in
export business.

(a) Direct channel

(b) Indirect channel

(c) Latitudinal channel

(d) Longitudinal channel

ANS: B

24. helps to distribute export goods only
through government agencies.

(a) Co-operatives

(b) Canalizing Agencies

(c) Customs Officials

(d) Consortiums

ANS: B

25. distribution channel reduces per unit cost
of the product in export business.

(a) Direct

(b) Indirect

(c) Variance distribution

(d) Binomial distribution

ANS: A

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