MARKETING STRATEGIES AND PLANS M.COM PART 1

1. The four unique elements to services
include:

A.   Independence,
intangibility, inventory, and inception

B.   Independence,
increase, inventory, and intangibility

C.   Intangibility,
inconsistency, inseparability, and inventory

D.   Intangibility,
independence, inseparability, and inventory

ANS: C

 

2. The ________ holds that the organization’s
task is to determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions more effectively and efficiently than
competitors in a way that preserves or enhances the consumer’s and the
society’s wellbeing.

A.   customer-centered
business

B.   focused
business model

C.   societal
marketing concept

D.   ethically
responsible marketing 

ANS: C

 

3. A change in an individual’s behavior
prompted by information and experience refers to which one of the following
concept?

A.   Learning

B.   Role
selection

C.   Perception

D.   Motivation

 ANS: A

 

4. Holistic marketers achieve profitable
growth by expanding customer share, ________, and capturing customer lifetime
value.

A.   undermining
competitive competencies

B.   building
customer loyalty

C.   milking
the market for product desires

D.   renewing
a customer base

ANS: B

 

5. While buying milk which kind of behaviour
is displayed by a person?

A.   Extensive
problem solving behaviour

B.   Routinized
buying behaviour

C.   Variety
seeking behaviour

D.   None
of the above

ANS: B

 

6. Whether to sell via intermediaries or
directly to consumers, how many outlets to sell through, and whether to control
or cooperate with other channel members are examples of decisions marketers
must make about   

A.   Promotion

B.   Price

C.   Distribution

D.   Product

 ANS: C

 

 

7.Marketing managers should adapt the
marketing mix to ___________________ and constantly monitor value changes and
differences in both domestic and global markets. 

A.   Sales
strategies

B.   Marketing
concepts

C.   Cultural
values

D.   Brand
images

ANS: C

 

8. The ________ refers to the various
companies that are involved in moving a product from its manufacturer into the
hands of its buyer.

A.   distribution
chain

B.   network
chain

C.   supply
chain

D.   promotion
network

ANS:  A

 

9. ________ is the study of how individuals,
groups, and organizations select, buy, use, and dispose of goods, services,
ideas, or experiences to satisfy their needs and wants.

A.   Target
marketing 

B.   Psychographic
segmentation

C.   Product
Differentiation

D.   Consumer
behavior

ANS:  D

 

10. A person’s ________ consist(s) of all the
groups that have a direct (face-to-face) or indirect influence on his/her
attitudes or behavior. 

A.   culture

B.   subculture

C.   psychographics

D.   reference
groups

E.   demographics

ANS: C

 

11. Product choice is greatly affected by
economic circumstances. All of the following would be among those circumstances
EXCEPT ________. 

A.   spendable
income

B.   savings
and assets

C.   debts

D.   occupation

E.   borrowing
power

 ANS: D

 

12. 
________ is a set of distinguishing human psychological traits that lead
to relatively consistent and enduring responses to environmental stimuli. 

A.   Image

B.   Personality

C.   Beliefs

D.   Heredity

E.   Culture

ANS: B

 

13. ________ portrays the “whole person”
interacting with his or her environment. 

A.   Attitude

B.   Reference
group

C.   Lifestyle

D.   Culture

E.   Subculture

ANS: C

 

14. A ________ when it is aroused to a
sufficient level of intensity. 

A.   need
becomes a motive

B.   motive
becomes a need

C.   desire
becomes a reality

D.   unfulfilled
demand becomes a crisis

E.   personal
demand exceeds the ability to rationally reject

ANS: A

 

15. The five-stage model of the consumer
buying process includes all of the following stages EXCEPT ________. 

A.   problem
recognition

B.   information
search

C.   social
interaction

D.   purchase
decision

 ANS: C

 

16. If performance meets consumer
expectations, the consumer is ________.  

A.   delighted

B.   satisfied

C.   disappointed

D.   surprised.

ANS: B

 

17. Which of the following is the most recent
stage of marketing evolution?

A.   Marketing
department era

B.   Production
era

C.   Sales
era

D.   Marketing
company era

ANS:  D

 

18.Which of the following is NOT included as a
basic idea in the definition of marketing concepts?

A.   Total
company effort

B.   Profit

C.   Productivity

D.   Customer
satisfaction

ANS: C

 

19._______________________ is defined as the
difference between the benefits a customer sees from a market offering and the
costs of obtaining those benefits.

A.   Customer
value

B.   Satisfaction
scale

C.   Profit
margin

D.   Competitive
benefit

ANS:  A

 

20.Which of the following is NOT included in
the marketing management process used by the marketing manager to achieve its
objectives?

A.   Planning
marketing activities

B.   Raising
funds to finance the marketing projects

C.   Controlling
marketing plans

D.   Directing
implementation of the marketing plans

ANS: B

 

21. ____________ is defined as communication
with large numbers of customers at the same time.

A.   Personal
selling

B.   Sales
promotion

C.   Mass
selling

D.   All of
the above

ANS: C

 

22. In a ___________________orientation, the
role of marketing research is to determine customer needs and how well the
company is satisfying them.

A.   Marketing

B.   Production

C.   Both
of the above

D.   None
of the above

ANS: A

 

23.When a manager focuses on making whatever
products are easy to produce, and then trying to sell them, that manager has a
___________________ orientation.

A.   Marketing

B.   Production

C.   Sales

D.   Profit

ANS:  B

 

24.In addition to businesses, the marketing
concept is also applicable to _____________.

A.   Government
agencies

B.   Religious
groups

C.   Fine
arts organizations

D.   All of
the above

ANS:  D

 

25. The controllable variables a company puts
together to satisfy a target group is called the ____________________.

A.   Marketing
strategy

B.   Marketing
mix

C.   Strategic
planning

D.   Marketing
concept

ANS: B

 

 

26. Four competing philosophies strongly
influence the role of marketing and marketing 
activities within an organization. Which if the following is not a
component of market orientation?

A.   Customer
orientation.

B.   Profitability
orientation.

C.   Marketing
orientation.

D.   Competitor
orientation.

ANS: B

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Strategic Management

1)   https://www.mumbaiuniversityidol.com/2021/05/mcom-part-1-strategic-management-mcq-pdf.html

2)  
https://www.surajpateleducation.com/2021/01/strategic-management-mcom-part-1.html

3)  
https://www.surajpateleducation.com/2020/11/strategic-management-mcom-part-1-mcq-pdf.html

 

 

Advance Cost

1)  
https://www.surajpateleducation.com/2021/03/mcom-part-1-advance-cost-accounting-mcq.html

2)  
https://www.surajpateleducation.com/2020/11/advanced-cost-accounting-mcom-paer-1_28.html

3)  
https://www.surajpateleducation.com/2020/11/advanced-cost-accounting-mcom-paer-1.html

 

 

ECONOMICS OF GLOBAL TRADE & FINANCE

1)  
https://www.surajpateleducation.com/2021/01/economics-of-global-trade-finance-mcq.html

2)  
https://www.surajpateleducation.com/2021/01/economics-of-global-trade-finance-mcom.html

3)  
https://www.surajpateleducation.com/2020/12/economics-mcq-mcom-mumbai-university.html

4)  
https://www.surajpateleducation.com/2020/12/economics-mcom-part-1-mcq-pdf.html

 

 

Human Resource Management

1)  
https://www.surajpateleducation.com/2021/01/human-resource-management-multiple.html

2)  
https://www.surajpateleducation.com/2020/11/human-resource-management-mcom-part-1_25.html

3)  
https://www.surajpateleducation.com/2020/11/human-resource-management-mcom-part-1.html

 

 

Marketing Strategies

1)  
https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcom.html

2)  
https://www.surajpateleducation.com/2020/11/marketing-strategies-and-plans-mcq-mcom.html

 

Advanced financial

https://www.surajpateleducation.com/2020/11/advanced-financial-accounting-mcom-part_27.html

 

ADVANCED CORPORATE ACCOUNTING

https://www.surajpateleducation.com/2021/04/advanced-corporate-accounting-mcom-part.html