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Marketing Strategies and practice

M.COM PART 2, Marketing Strategies and practice, Question Bank

Marketing strategies and practice m.com. semester – iii question bank

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  M.COM. SEMESTER – III BUSINESS STUDIES (MANAGEMENT)  MARKETING STRATEGIES AND PRACTICE     Q.4. Define Marketing Opportunity Analysis. Describe its process in brief. ANS: Market Opportunity Analysis is a tool used by a firm to identify the attractiveness of a business opportunity in terms of its feasibility and viability. This is conducted before undertaking the new product of service Marketing Strategies and practices to estimate profit and revenue it can generate in a particular market. The most important factor which is determined during the market analysis of a product is its Forecasted Demand. Market Opportunity Analysis helps in answering the following question: · Which is the most profitable segment? · What is the rate of growth of opportunity? · What is the density and intensity of competition? · What is the gap which is not filled by competitors’ product? Market Analysis if carried out properly leads to creation of marketing intelligence which will help us in formulating right marketing strategies for right market segment at right time. It helps in determine how to provide a better product to the market than being currently offered. This will make customers prefer the firm’s product over competitors’. Process of Market Opportunity Analysis: The process of analysis of market opportunity comprises of the following steps: 1. Scanning and Analysis Macro Environmental Forces: The external environmental factors like economic condition, policies and trends, political environment, legal system, social and environmental pattern and technological trends are studied with a view to determine their possible impact on the business and its market. 2. Describe the Industry: The analysis of industrial environment is done to find its current trend and anticipating its future. Michael Porter Five Forces Model is a popular tool used to determine an industry’s long term attractiveness. The five forces which are examined in this model are: i. Rivalry among Existing Competitors: The firms in the same industry producing products which are close substitute of each other. Factors like investment intensity required to start and sustain the firm, difference in product characteristics, cost of switching from one brand to another etc. are the factors to be studied under this force. ii. Threat of New Entrants: New entrants intensify the competition more. The greater this threat is the less attractive is the industry. The threat increases when it is easy to attain economies of scale, less capital requirement at outset, easy to gain distribution etc. iii. Bargaining Power of Suppliers: the supplier to a firm may have increased bargaining power if the cost of switching the suppliers is high for the firm or substitute are either less in number or are Introduction to Marketing Strategies expensive. If the firm can undertake backward integration the bargaining power supplier become less. iv. Bargaining Power of Buyers: Factors like price, product quality, added services help. Other factors which may influence the bargaining power of buyers are number of buyers, switching cost for buyers, product’s performance and its importance for buyers etc. v. Threat of Substitute Products: Substitute are the alternative of product types (not the alternative of a brand) that can perform similar function. The more similar is the performance of substitute to the main product, higher is the threat to the firm. Substitute products are generally put barrier to the product by limiting its price.     Michael Porter Five Forces Model Source: www.business-to-you.com 3. Detailed Analysis of Competitors: The firm has to do a detailed analysis of the competitors in the industry, howsoever big or small, for gaining market intelligence to take right strategic decisions. Some of the factors to be studies are product description, strength and weaknesses (relative), market share, strategies related to pricing, promotion and placing etc. 4. Creating Profile of Target Market: The firm need to understand and record the essentials features of target consumers and market. The answering the following questions may help the firm to draw a profile sketch of target market: · Who are the potential customers? · What is their need? Or what are they looking for? · When do they need? · Which distribution channel can help reaching them? · What are the factors influencing their buying decisions? · What are the trends? 5. Set Sales Projections: Information collected using different techniques is deployed for forecasting sale of the product. The data also help in anticipating most optimistic and pessimistic scenarios for future. Taking all facts and analysis into account, the most realistic sale projection is recorded for evaluation purpose.         If you want exam most important question bank pdf then you have to pay per subject 100/- rupees only .  Contact 8652719712 / 8779537141        Telegram Group Mumbai Univeersity :- https://t.me/mumbaiuniversityidol Suraj Patel Education :- https://t.me/surajpateleducation   F.Y.J.C EXAM :- https://t.me/FYJCexam   S.Y.J.C EXAM :- https://t.me/SYJCexam   F.Y EXAM :- https://t.me/fyexam     S.Y EXAM :- https://t.me/syexam     T.Y EXAM :- https://t.me/tyexam     M.Com Part 1 EXAM :- https://t.me/McomPart1Exam   M.Com Part 2 EXAM :- https://t.me/McomPart2Exam M.A EXAM :- https://t.me/mastudentsexam  YouTube Channel  https://www .youtube.com/channel/UCv8JIY58xfWHUIXVu9wxNHw   marketing strategies and practice m.com. semester – iii question paper marketing strategies and practice m.com. semester – iii question bank m.com sem 3 marketing strategies and practices question paper marketing strategies and practice m.com. semester – iii question bank current year M com semester iii marketing strategies and practice question bank with answers M com semester iii marketing strategies and practice question bank pdf M com semester iii marketing strategies and practice question bank m com 3rd sem solved question papers marketing strategies and practices question paper m.com 3rd sem question papers with answers marketing strategies and practices m.com sem 3 question paper m.com question papers with answers pdf mumbai university Marketing strategies and practice m com semester iii question bank with answers Marketing strategies and practice m com semester iii question bank pdf marketing strategy questions and answers pdf marketing strategies and practices question paper m.com 3rd sem question papers with answers m com 4th sem solved question papers M com sem 3 marketing strategies and practices question

M.COM PART 2, Marketing Strategies and Plans, Question Bank

marketing strategies and practice m.com. semester – iii question bank

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M.COM. SEMESTER – III BUSINESS STUDIES (MANAGEMENT) MARKETING STRATEGIES AND PRACTICE   Q.2. State different types of Marketing Strategies ANS: The Marketers use the different combination of marketing mix (4Ps to 7Ps) to get advantage over the competitors in the market. The position of the firm in the market plays a major role in deciding the strategies. Following the strategies based on different positions in the market. 1. Market Leader Strategies: This is adopted when the firm enjoys maximum share of market. Here the firm focuses on expanding the market size, defending its share and increasing the relative market share. It can be achieved by identifying new segments for sale of product, introducing differentiation (of price and product) to stand apart from the competition and introducing scheme to infuse more sale in the existing market segments. Leaders have to beware of challenger’s strategies and continuously work on their weak areas. 2. Market Challenger Strategies: The challengers work on identifying the areas where the leader may be weaker like change of technology, dissatisfied customers etc. · The challengers can adopt frontal attack strategy by adopting the same features of goods and making choice for consumer difficult · The challengers may take up flank attack if frontal is not possible or otherwise too. Here challenger attack where ever the market leader is weak or is caught off-guarded. · The encirclement attack can be taken up by adopting both frontal and flank attack at the same time · The challengers can take less offensive course by capturing the segments or markets which have not been taken up by leaders and gradually increasing overall market share · Guerrilla Strategy can be adopted by constantly engaging the leader in price war or surprising the firm with very unique features of the product to compete. Introduction to Marketing Strategies Examples of Market leaders and challengers. Marketing leaders are the one who have highest relative market share and work on defending its share and expanding it. Challengers are usually second or third in terms of relative market share, but constantly attack the leader for increasing their share or occupying markets where leaders have weaker presence 3. Market Follower Strategies: These firms do not challenge or compete with the leaders. They, in turn, follow the success strategies of leaders and learn from them. The time tested marketing mix strategies are adopted leading to reduced risks. Example of Market Follower. Dell has been following the marketing strategies of Sony Vaio 4. Niche Market Strategies: It is adopted by small firms which would like to have full control on small segment. This strategy is more cost efficient as product differentiation will be created specially to cater to a small market with predictable demand.  

M.COM PART 1, MACROECONOMIC, Question Bank

M.com 2nd sem Economics importance question papers with answers mumbai university

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  M.Com SEMESTER – II MACROECONOMIC   1.   Q.3. Explain the concept of National Income Deflator. ANS: When we divide nominal national income by real national income, we obtain the national income deflator. The real national income can be calculated by dividing nominal national income by the national income deflator. The national income deflator for various years given is given in Table 1.5.   You may notice from Table 1.5 that when we divide the nominal national income by the real income, we can obtain national income deflator. However, to find out the real national income one needs the price index of the relevant years. Once, we have the current year price index number, we can find out the national income of the current year by dividing the nominal national income of the current year by the current year price index and multiply the quotient by hundred. Alternatively, the national income deflator can be found by dividing the current year price index by the base year price index. Since the base year price index is always hundred, the national income deflator can be simply found by moving the decimal points by two digits to the left. For instance, the wholesale price index in the year 2015-16 divided by 100 would give the national income deflator as 1.2206. You may notice that we have simply shifted the decimal point by two digits to the left. Now when we divide the nominal national income or the national income at current prices by the national income deflator, we can obtain the real national income. For example, Rs.121.62 Trillion divided by 1.2206 will give us Rs.99.63 Trillion which is the real national income for the year 2015-16.     If you want exam most important question bank pdf then you have to pay per subject 100/- rupees only .  Contact 8652719712 / 8779537141      Telegram Group Mumbai Univeersity :- https://t.me/mumbaiuniversityidol     Suraj Patel Education :- https://t.me/surajpateleducation       F.Y.J.C EXAM :- https://t.me/FYJCexam     S.Y.J.C EXAM :- https://t.me/SYJCexam     F.Y EXAM :- https://t.me/fyexam       S.Y EXAM :- https://t.me/syexam       T.Y EXAM :- https://t.me/tyexam       M.Com Part 1 EXAM :- https://t.me/McomPart1Exam     M.Com Part 2 EXAM :- https://t.me/McomPart2Exam M.A EXAM :- https://t.me/mastudentsexam    YouTube Channel  https://www.youtube.com/channel/UCv8JIY58xfWHUIXVu9wxNHw     Best Other MCQ   Webside www.mumbaiuniversityidol.com  All Subject MCQ Link       

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