M.com Part 1 (Semester 2)

E- COMMERCE

Most Important Question Bank for Current Exam

Q.10. Explain
the reasons for building website by e-marketers

ANS:

Now a days, running a
business without a website is highly impossible. It is almost a necessity to
develop and manage own website for business growth, expansion, modernization,
development. For a business organisation, there are no. of reasons to build
one’s own website.

1. A website
Instantly Showcases Work or Talent: –

 Any type of creativity can be displayed on a
website. Your online portfolio can include everything in one place, where it is
your writing, artwork, photograph, clothing, or any product. As an artist,
there are many perks to a website, and you don’t have to be an internet expert
to get started.

2. Your
Employment Potential May Increase: –

Prospective employers
often assess candidate by what is on their website. The quality of your content
and portfolio makes an impression that can get you hired. Whether you are
looking for work or would like to someday switch jobs, think ahead, because
building your own website may lead to opportunities you never expected.

3. You Can Be an
Instant Entrepreneur: –

With the help of a
Website, you can effectively run a small business. Using your, website, you can
also:

 Promote products
and services to millions of people worldwide.

 Impress prospects
and clients with your knowledge.

 Compete with large
businesses in your market.

 Collect profits
from the services you provide.

 Communicate with
customers, gauge their satisfaction, and help meet their needs.

4. Knowledge Can
Be Expanded: –

Content is still an
important aspect of any website. Adding great content means you may write about
unfamiliar topics, which is effective for learning.

5. Reflects
Creativity: –

A website can reflect
creativity of the personnel of the firm. An innovatively designed website may
make people to appreciate the creativity and imagination of the website designer.
Advertising agencies, consultants, and such other service providers must design
their websites in a creative manner to create a good impression on the viewers
or audience.

6. Promote Your
Blog: –

A website is the
perfect medium for integrating a blog. If the template supports frequent updates,
blog entries can be added directly. Having your own blog will also, improve
writing skills, have better listings on Google, help other people with your knowledge,
serve as a self-promotional tool, enable communication with friends , family ,
and colleagues , help potential clients learn about business , get your voice
heard, which can influence change.

7. Corporate
Image: –

A business firm
having its own website can enhance its image in the minds of various
stakeholders such as shareholders, customers, employees, suppliers, dealers,
and others. For example, a company can provide information on its financial performance
on the website, and its plans, which may be useful to the shareholders. Also,
when a company provides instant information in response to a query from the
customers may enable a firm to develop a good image in the minds of customer.

8. Convenience
to Customers: –

A Website provides
convenience to the customers for interacting with the firm also for transacting
busines. For example, in the case of air-travel or hotel booking, a customer
can directly book the air tickets or hotel room on the company’s Website or through
an agent online. The customers can save lot of time, effort and even money in
transacting business with the firm. A website may enable a firm to generate
customer loyalty. A website also provides accessibility of information to the
customers at any time. An online site can be visited at any time of the day or
night or even on a holiday. People may prefer to visit the website for
information rather than going to the physical premises of the business firm for
information.

9. Tie-ups: –

A website may enable
a firm to get suitable tie-ups from local or international firms. Based on
website information, a firm seeking a tie-up approach the website owner for a
tie-up. It is up to the website owner to accept or rejects such a proposal from
the other firm. Nowadays, in this competitive world, it may make sense to enter
a tie-up with another firm to remain competitive and for growth and expansion.

10.Competitive
advantage: –

A company may provide
relevant information about its products on the website with reference to price,
features, after sale service, warranty, and other relevant information. The prospective
customer compares this information with that of the competitors and therefore,
making a proper choice. Thus, a website which provides relevant information
enables a firm to face competition in the market

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