M.com Part 1 (Semester 2)

E- COMMERCE

Most Important Question Bank for Current Exam

Q,9 ALTERNATIVE
MODELS OF B2B E-COMMERCE

ANS:

1)
Customer-Centric Model:

In this model the
company prefers to establish a long term profitable relationship with the
customers even after the sale. The value of the customer remains the same; it
doesn’t change after the transaction. When customers are the main focus of the business,
then they would have a great influence over the branding and other operations
of the company.

Amazon and Flipkart
are the two major examples of e-commerce businesses, and they follow the
customer-centric model. It took them years to develop reliable and trustworthy
relations with their customers, and they are also loyal to their brand.

2) Buyer Centric
Model:

In this model, there
are few buyers and many suppliers. The buyer has his/her own online
marketplace. This model is mainly used among the big corporate companies as
they have a higher rate of purchases. Here the buyer sets a portal where the sellers
quote their price. The sellers approach the buyer with different quotations. It
is the buyer’s call to choose the most suited company regarding its
specifications and budget. Walmart is the best example of the buyer-centric
model because it has a shopping mall across the world. Every branch of Walmart
has different and multiple suppliers. However, different suppliers approach the
company and bid, and the best bidder becomes the supplier of the company.

3) Supplier
centric Model:

In this type of
model, there are many buyers and few suppliers. The supplier provides a common
marketplace. This market is used by both individual customers as well as
businesses. For the success of this model, goodwill in the market and a group
of loyal customers is very important.

A successful example
of this business model is Cisco. Cisco owns an online marketplace which goes by
the name of Cisco Connection Online. In 1997 Cisco sold US$1 billion worth of
network products such as routers and switches to business customers.

4) Intermediary
Centric Model:

In this type of
model, there are many buyers and many suppliers. This model provides a common
platform for both the sellers and buyers to interact and transact with one another.
This common platform is formed by the intermediaries. In return, the
intermediaries get their fair share as commission from the parties that are
involved. Customers can’t check out all the products in the digital market. But
this intermediary provided platform is a great place to check out all the products.
For instance, eBay and OLX provides a platform where seller can connect over
with potential buyers for product or service. They agree to the terms of the
commission that these third-party vendors would charge. For every transaction
made or sale happened, the intermediate earns a certain sum of money.

5) Managed B2B
Model:

This model is a
platform where the company outsources its entire B2B process requirements to an
outside service provider and benefits by lowering the resource needs. This also
cuts down the additional costs and complications of the process. The model works
on a system that lets the Service Provider receive the business documents
through a direct medium of your ERP system. The service provider would perform
activities like translation, mapping, tech support, document tracking, and data
center operations.

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