M.COM. SEMESTER – III BUSINESS STUDIES (MANAGEMENT) MARKETING STRATEGIES AND PRACTICE Q.2. State different types of Marketing Strategies ANS: The Marketers use the different combination of marketing mix (4Ps to 7Ps) to get advantage over the competitors in the market. The position of the firm in the market plays a major role in deciding the … Read more
Marketing Strategies and Plans 1. price discount, product innovation and improved services are example of ….. strategy A. bypass B. specific attack C. mobile D. preventive ANS: B 2. DAGMAR model was proposed by …….. A. F.W Taylor B. Abraham Maslow C. russe Colley D. henry Fayol ANS: C 3. Industries can be … Read more
MARKETING STRATEGIES AND PLANS M.COM PART 1 1. The four unique elements to services include: A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory ANS: C 2. The ________ holds that the organization’s task is to determine the needs, … Read more