S.Y.B.COM ADVERTISING EXAM MCQ PDF
S.Y.B.COM ADVERTISING MOST IMP EXAM MCQ 1. ——— ads have audio visual impact. a) Newspaper b) Radio c) Television d) Magazine ANS: C 2. ——– ads have audio impact. a) Newspaper b) Radio c) Television d) Outdoor ANS: B 3. ——- advertising has short life. a) Radio b) Outdoor c) Magazine d) Newspaper ANS: A 4. Product demonstrations can be effectively shown in —– — advertising. a) Television b) Magazine c) Radio d) Outdoor ANS: A 5. ——— advertising provides reference value. a) Television b) Newspaper c) Radio d) Outdoor ANS: B 6. ——– advertising is best suited for local retailers. a) Newspaper b) Outdoor c) Magazine d) Television ANS: B 7. Window display is a form of ——– advertising. a) Radio b) Newspaper c) Online d) Point –of –purchase ANS: D 8. Pop-up windows are a form of ——- advertising. a) Internet b) out-of home c) Television d) Radio ANS: A 9. Advertising through SMS and MMS is a form of ——– advertising. a) Radio b) Outdoor c) Digital d) Newspaper ANS: C 10. ——— advertising has a longer life. a) TV b) Radio c) Magazine d) Newspaper ANS: C 11. ——– can provide media support with current events. a) Magazines b) Trade journals c) Newspaper d) Radio ANS: B 12. ———- provide interactive facility. a) Hoardings b) Internet c) Magazines d) TV ANS: B 13. ———- is the fastest growing advertising medium. a) Internet b) Newspaper c) Magazine d) Television ANS: A 14. ——— is a form of new age medium. a) Internet b) Newspaper c) Outdoor d) Magazines. ANS: A 15. ———– certifies and audits the circulation of major publications. a) ABC b) INS c) DD d) ASCI ANS: A 16. ———— are periodic publications. a) Newspapers b) Posters c) Magazines d) Banners ANS: C 17. Govt. of India started operating of radio broadcasting in ———-. a) 1930 b) 1940 c) 1955 d) 1925 ANS: A 18. The first TV commercial was transmitted in India on ————. a) 1st January 1967 b) 1ST January 1976 c) 1st January 1985 d) 1ST January 1996 ANS: B 19. ———— refers to advertising at cinema theatres. a) Radio advertising b) TV advertising c) Cinema advertising d) Internet advertising ANS: C 20. ———— also refers to online advertising and web advertising. a) Internet advertising b) Poster advertising c) Radio advertising d) Outdoor advertising ANS: A 21. Under ———— media scheduling strategy, advertiser start on a lower scale and gradually increase as the season peaks. a) Teaser-step-up b) Teaser –step-down c) Steady d) Pulsing ANS: A 22. ——— means planning the advertising expenditure. a) DAGMAR b) Media planning c) Bursting d) Advertising budget ANS: D 23. ——– method provides a logical basis for deciding ad budget. a) Competitors’ parity b) Task c) Percentage of sales d) Arbitrary ANS: B 24. ——– is a subjective method of setting ad budget. a) Arbitrary b) Task c) Competitor’s parity d) Market share ANS: A 25. ——— method is a fixed guideline method of setting ad budget. a) Task b) All you can afford c) Arbitrary d) Competitor’s parity ANS: D If You Need Most Importance MCQ PDF ECONOMICS Question Bank Than Pay Rs 100 Only Contact 8652719712 / 8779537141 Telegram Group Mumbai Univeersity :- https://t.me/mumbaiuniversityidol Suraj Patel Education :- https://t.me/surajpateleducation F.Y.J.C EXAM :- https://t.me/FYJCexam S.Y.J.C EXAM :- https://t.me/SYJCexam F.Y EXAM :- https://t.me/fyexam S.Y EXAM :- https://t.me/syexam T.Y EXAM :- https://t.me/tyexam M.Com Part 1 EXAM :- https://t.me/McomPart1Exam M.Com Part 2 EXAM :- https://t.me/McomPart2Exam M.A EXAM :- https://t.me/mastudentsexam YouTube Channel https://www.youtube.com/channel/UCNxVWIrZ1JYB4y-bWXfaBAw S.Y.B.COM Other Subject MCQ Foundation Course S.Y.Bcom MCQ https://www.surajpateleducation.com/2020/12/foundation-course-sybcom-mcq.html Business Economics S.Y.B.Com Students MCQ https://www.surajpateleducation.com/2020/10/business-economics-sybcom-students-mcq.html Company Law MCQ PDF https://www.surajpateleducation.com/2020/12/company-law-mcq-pdf.html COMMERCE S.Y.B.COM MCQ PDF https://www.surajpateleducation.com/2020/12/commerce-sybcom-mcq-pdf.html Management Accounts S.Y.B.COM IMPORTANCES MCQ PDF https://www.surajpateleducation.com/2020/12/Management-Accounts%20-S.Y.B.COM-IMPORTANCES-MCQ-PDF.html
