1. price discount, product innovation and
improved services are example of ….. strategy
A.   bypass
B.   specific
attack
C.   mobile
D.   preventive
ANS: B
 
2. DAGMAR model was proposed by ……..
A.   F.W
Taylor
B.   Abraham
Maslow
C.   russe
Colley
D.   henry
Fayol
ANS: C
 
3. Industries can be classified on the
basis of …….
A.   cost
structure
B.   entry
and exit barriers
C.   Both
A&B
D.   None
of the above
ANS: C
 
4…….. arête basic beliefs that
defines employee’s success in the organization
A.   prejudices
B.   network
C.   rites
D.   values
ANS: D
 
5. The person in charge of the entire marketing
department is generally known as……..
A.   Customer
B.   Salesman
C.   Human
resource manager
D.   Vice
president of marketing
ANS: D
 
6……… is an objective of marketing
communication
A.   Creating
communication gap
B.   educating
the customers
C.   develop
negative attitude among consumers
D.   provide
false information about product
ANS: B
 
7. Knowing the current and future
competitors is an example of evaluating _
A.   market
potential
B.   global
impact
C.   technological
change
D.   platform
flexibility
ANS: B
 
8. this type of retailer enables customer
to shop online via the internet and buy products which are then deliver
A.   convenience
Store
B.   E
tailer
C.   store
retailer
D.   discount
retailer
ANS: B
 
9. Complex engineering systems involved
in new product development is an example of _ challenge
A.   social
challenge
B.   development
speed
C.   platform
flexibility
D.   complexity
management
ANS: B
 
10. __group of customers are suspicious of
change and adopts product only after the product is no longer considered an
innovation
A.   late
majority
B.   laggards
C.   innovators
D.   early
adopters
ANS: D
 
11. in ______ stage of the product life cycles
the company has to decide how to bring the products life to an end
A.   maturity
B.   development
C.   growth
D.   decline
ANS: B
 
12. patents and trademarks are obtained in
__ stage of product life cycle
A.   introduction
B.   maturity
C.   growth
D.   decline
ANS: A
 
13 ______ is also known as perceived value
pricing
A.   value
based pricing
B.   competitors
based pricing
C.   price
before differentiation
D.   temporary
discount pricing
ANS: A
 
14. In AIDA Model ‘Action’ refers to ______
A.   introducing
product to consumer
B.   purchase
of product by consumer
C.   launching
ad campaigns
D.   after
sales service
ANS: A
 
15. ____ is the management of the flow of
resources between the point of origin and the point of consumption in order to
meet the requirements
A.   logistic
B.   warehousing
C.   retailing
D.   selling
ANS: A
 
16. ——- means charging different
prices to different buyers for the same quality and quantity of products
A.   Penetrating
pricing
B.   Differential
pricing
C.   dual
pricing
D.   base
pricing
ANS: B
 
17. a marketing — is a written
assessment of the current market place
A.   plan
B.   Strategy
C.   Policy
D.   Design
ANS: A
 
18. the organization is in a position to
undertake its social responsibility can earn — in the market
A.   production
B.   Sales
C.   Goodwill
D.   Distribution
ANS: C
 
19. market research will help to create
A.   Production
B.   Brand
C.   Resources
D.   Spending
ANS: C
 
20.——-protects the brand from
counterfeiting act of the competitors
A.   leverage
B.   trademarks
C.   blanket
D.   Extension
ANS: B
 
21. ……… is a corporate level strategy
that aims to reduce the size of ab organization
A.   Market
expansion
B.   product
diversification
C.   segmentations
D.   retrenchment
ANS: D
 
22. ……… level strategy occupies the
highest level of strategic decision making
A.   Functional
B.   corporate
C.   stability
D.   growth
ANS: B
 
23. ……… perceived quality ensures
repeat purchase of the product
A.   marketing
B.   sales
C.   promotion
D.   product
ANS: A
 
24.  Marketing methodology clearly defines
the ……. ti carries on the marketing activities
A.   gateway
B.   sideway
C.   pathway
D.   pass
way
ANS: C
 
25. ……..Systems help ensure that all of
your customers orders are fulfilled on time with min possible errors
A. Transporting
B. Warehousing
C. Inventory management
D. Order processing

ANS: D

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Strategic Management

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Advance Cost

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ECONOMICS OF GLOBAL TRADE & FINANCE

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Human Resource Management

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Marketing Strategies

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ADVANCED CORPORATE ACCOUNTING

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